For most companies, customer satisfaction is one of their priorities for it enunciates a major impact on building a long-term relationship with its customers. Continuous satisfaction leads to loyalty. Thus, once customers have placed their complete trust and manage to have business assurance in the company, they will continue to do business with them.

Customer surveys help companies gauge customer satisfaction, identify unhappy customers and find potential advocates.

An effective customer survey has 5-10 questions that are related to service delivery, customer experience and overall satisfaction.

The purpose of a survey is to measure how satisfied your customers are. A happy customer is extremely valuable to a company because they come back and make repeat purchases which lead to higher customer lifetime values and less likely to avail to competitors.

Feedback from the survey gives you the opportunity to follow up with your satisfied customers (to turn them into promoters) and unsatisfied customers (to fix problems and retain business with them).

No one can deny the importance of customer satisfaction as it adds value to your product and the company itself. They are used to get actionable feedback that can assist the company in product or service improvement, churn reduction and customer loss.