Reflecting on the event at the Accor Arena in Paris for BIG, where Jean-Pierre LABRY had the opportunity to present winning strategies for the Cultural and Creative Industries in Saudi Arabia, a country with great potential in this sector and where France plays a vital role in supporting development efforts.

A key focus for Saudi Arabia’s Vision2030!

With Agnes Lopez Cruz, both explored the United Arab Emirates, a more structured market but one that offers exciting regional opportunities. A huge thanks to Nora Aïdouni for organizing a dynamic and impactful workshop.

Special thanks as well to Mael M’Baye and Inès Deval for their exceptional representation and management of BPI in the Middle East region, providing great local support for us!

This was a chance to highlight the energy of Team France Export in supporting French businesses in the region with BPI’s support.