Food
Finding a Master Franchise Partner for a European Coffee Brand
European coffee-house group → GCC | Franchise development
A major European coffee-house group operating hundreds of outlets internationally wanted to expand through franchising in the Gulf.
TTE's support
- developing the regional market-entry approach;
- identifying potential master franchise partners;
- organising targeted investor and operator meetings;
- introducing hospitality and retail groups;
- supporting commercial discussions.
Result
The company secured a local master franchisee, creating a foundation for its Gulf expansion.
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