Taking European Beauty Brands Across Three Middle East Markets
European cosmetics delegation | UAE · Saudi Arabia · Egypt
A group of 22 European cosmetics companies representing six industry clusters wanted to better understand the Middle East beauty market and identify routes to commercial development across the UAE, Saudi Arabia and Egypt.
Before the delegation arrived, TTE delivered internationalisation training and prepared an in-depth UAE market study covering distribution channels, pricing, regulation and buyer expectations.
The programme then moved on the ground in Dubai.
TTE scope of work
- participation at Beautyworld Middle East;
- store visits to major cosmetics retailers;
- regulatory and route-to-market briefings;
- distributor and partner introductions;
- end-to-end delegation logistics;
- targeted B2B programmes in Saudi Arabia and Egypt.
Result
The programme combined market preparation, local immersion, commercial meetings and regional follow-up, giving participating brands a clearer understanding of how to approach three different Middle Eastern markets.
A networking event in Dubai brought together participating companies with buyers, distributors and other industry stakeholders.
22
companies
3
Middle East markets
110
industry guests
Sector knowledge, put into practice.
Health & Life Sciences
Health & Life Sciences
Health & Life Sciences
Health & Life Sciences