Food
Bringing European Agri-Food Companies into the UAE Market
Bringing European Agri-Food Companies into the UAE Market
Sixteen agri-food companies joined a UAE market programme bringing together five European industry clusters.
The participating organisations represented businesses from across Europe, including Slovakia, Belgium, Portugal and Spain, and covered a range of food and agricultural products.
Overview of covered services
TTE coordinated more than 50 targeted commercial meetings together with:
- local market briefings;
- retail and store visits;
- networking sessions;
- meetings with potential buyers and distributors;
- a dedicated visit to Gulfood;
- on-the-ground coordination throughout the programme.
Result
Participating companies combined first-hand market exposure with direct commercial discussions and a better understanding of how products could be positioned and distributed in the UAE.
This should be the main F&B visual story. The multi-country European angle is much stronger than presenting it as another French delegation.
50+
B2B meetings
16
16 companies
5
clusters
1
UAE market programme.
