Food
Building Middle East Visibility for a Major F&B Exhibition
International event organiser | Saudi Arabia | Marketing & hosted-buyer development
A global exhibitions group wanted to develop Middle East visibility and attendance for a major food, beverage and hospitality event in Riyadh.
TTE managed regional outreach through digital campaigns, targeted invitations and industry engagement.
2,000+
professionals invited including buyers, distributors and hospitality decision-makers.
TTE also:
- coordinated with international partners;
- managed hosted buyers and visitors;
- supported the event on the ground;
- facilitated introductions and business connections.
Result
The programme strengthened regional visibility and helped connect exhibitors with relevant Middle Eastern buyers and industry professionals.
This gives us a completely different type of F&B case, so I would keep it.
