Building UAE Market Engagement for a Chinese Automotive Event
China → UAE | Event marketing & industry outreach
The first China Auto Festival in Dubai brought together automotive manufacturers, suppliers and mobility companies to showcase China’s growing presence in the Middle East automotive market.
Held at Yiwu Market Dubai in Jebel Ali Free Zone, the event featured vehicles, automotive parts, detailing products, modification equipment, workshop solutions and new mobility technologies.
TTE supported the event’s regional marketing and professional audience development.
800+
industry professionals invited
What the engagement included
TTE developed a targeted outreach programme focused on relevant companies and decision-makers across the UAE automotive ecosystem.
- identifying and segmenting relevant automotive-sector contacts;
- inviting more than 800 buyers, distributors, manufacturers and industry decision-makers;
- targeted digital marketing campaigns;
- email and WhatsApp outreach;
- database development and segmentation;
- regional promotion to increase professional participation and engagement.
20,000 m²
outdoor showcase area for EVs, SUVs and heavy-duty vehicles
12,500 m²
bonded yard displaying more than 500 vehicles.
Result
TTE helped strengthen the event’s reach among UAE automotive professionals and supported the creation of new commercial connections between Chinese automotive companies and the Middle East market.
Sector knowledge, put into practice.
Industry & Manufacturing
Food
Food
Industry & Manufacturing